bluum

Services

Branding

Building your brand from scratch. You have a vision in your mind; we draw it out through a series of workshops and make it real, turning it into a living, breathing brand your customers will be ready to throw their wallets at.

And a playbook for how your brand looks, sounds, and behaves so anyone writing or designing for you can crawl under your skin and look and sound exactly like you.

Audit

Where you are, where you want to be

Lab coats on. We do a diagnostic session to understand what you want to be, what’s working for you right now, what’s not. You tell us about your vision, mission and your target audience.

What you get

  • Competitor research
  • Audience profiles

Strategy

The right things in the right order

Through a series of workshops, we determine your brand’s values, mission. Then we go down a rabbit hole of research, analysis and lots of back and forth. We resurface some weeks later with a strategy brief which will define a complete brand persona that’s right for your ideal customer and suggest some possible ideas for your brand’s look and feel.

What you get

  • Positioning
  • Brand core
  • Messaging strategy

Identity

"I’m in love with the shape of you"

Based on the look you finalize, we build out your brand, and how it will look, sound and feel. Are you a beauty brand selling clean beauty products to a Gen-Z audience? We need a vocabulary that positions you as an ally, speaking in the language of their values and worldview. Are you a cooling bracelet for hot flashes serving women in their 60s? A sober, feminine look and tone to instantly connect with your target audience.

What you get

Visual Identity
  • Logo
  • ID systems
  • Icon suite
  • Custom illustration
  • Website
Verbal Identity
  • Tone of voice
  • Messaging strategy

There is more …

It could stop here. Or it could go on

Launch

Get set to conquer

Launch can be as stressful as it is exciting. As much as we believe in ourselves, we are mere mortals, after all. We don’t have a magic wand to gift you a dream launch. We can, however, promise, that you won’t be scrambling last-minute like a headless chicken looking for the right documents. Our launch package streamlines everything you could possibly need for a launch by way of internal and external documents. Get off on the right foot and make the right first impression.
And the second, and the third…

What you get

External documents:

The right first
impression every time

  • Social media templates (for LI, Twitter, Instagram slides and design guide for your team to follow)
  • Email/Newsletter design
  • Company profile
  • Client proposals

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Internal documents:

Rally your team
around your mission

  • Presentation design for internal presentations
  • Onboarding packs for team
  • Any other internal documents

What you get

External documents:

The right first
impression every time

Imagine you showed up at work wearing a pastel dress one day and a flaming orange jumpsuit the next. Imagine you sounded snarky and badass one day and calm and reassuring the next. Would people trust you? If your external documents are not on brand, you will come across as inconsistent and not build trust with your audience.
  • Social media templates (for LI, Twitter, Instagram slides and design guide for your team to follow)
  • Sales literature
  • Pitch decks
  • Newsletter design

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Internal documents:

It’s got to start
on the inside

Imagine you showed up at work wearing a pastel dress one day and a flaming orange jumpsuit the next. Imagine you sounded snarky and badass one day and calm and reassuring the next. Would people trust you? If your external documents are not on brand, you will come across as inconsistent and not build trust with your audience.
  • Presentation design for internal presentations
  • Capabilities document
  • Onboarding packs for new hires
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