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Home
Services
About us
Insights
Work
Contact us
Edit Content
Home
Services
About us
Insights
Work
Contact us
Home
Services
About us
Insights
Work
Contact us
Insights
Sectors
How Evolved Chocolate rebranded with positioning in mind
How Evolved Chocolate rebranded with positioning in mind
•
Sectors
How brand story helped Supergiant grow
How brand story helped Supergiant grow
•
Sectors
How LEGO rebuilt their brand with sustainability in mind
How LEGO rebuilt their brand with sustainability in mind
•
Sectors
How Cloudsmith sharpened their copy to better target their clients
How Cloudsmith sharpened their copy to better target their clients
•
Sectors
Success of Mailchimp
Success of Mailchimp
•
Sectors
Authoritative does not equal serious
Authoritative does not equal serious
•
Sectors
How Spotify built a sound empire on convenience
How Spotify built a sound empire on convenience
•
Sectors
How Sheep Inc. positions through extreme sustainability
How Sheep Inc. positions through extreme sustainability
•
Sectors
How consumers shape the destiny of rebrands
How consumers shape the destiny of rebrands
•
Sectors
A unique visual identity for a sustainable beauty brand with an uncommon choice of colours and name
A unique visual identity for a sustainable beauty brand with an uncommon choice of colours and name
•
Sectors
How Skype lost the pandemic boom
How Skype lost the pandemic boom
•
Sectors
How Discord battled Skype and TeamSpeak for a top spot
How Discord battled Skype and TeamSpeak for a top spot
•
Sectors
Fitbit’s brand strategy
Fitbit’s brand strategy
•
Sectors
How allplants used its visual identity to disrupt the food industry
How allplants used its visual identity to disrupt the food industry
•
Sectors
How STELLA innovates as a luxury brand
How STELLA innovates as a luxury brand
•
Sectors
Milk Makeup’s evolution as a ‘beautility’ brand with powerful storytelling and positioning
Milk Makeup’s evolution as a ‘beautility’ brand with powerful storytelling and positioning
•
Sectors
3 beauty brands that position themselves with sustainability in mind
3 beauty brands that position themselves with sustainability in mind
•
Sectors
Oatly: The rebel in the milk aisle
Oatly: The rebel in the milk aisle
•
Sectors
4 underutilised tools in edtech
4 underutilised tools in edtech
•
Sectors
Slow fashion: 3 brands selling compostable clothing
Slow fashion: 3 brands selling compostable clothing
•
Sectors
4 brands that are bridging the sustainability trust gap
4 brands that are bridging the sustainability trust gap
•
Sectors
How an Edtech brand gains trust through inclusivity
How an Edtech brand gains trust through inclusivity
•
Sectors
What is it that makes Pukka an ethical/sustainable brand?
What is it that makes Pukka an ethical/sustainable brand?
•
Sectors
Branding beauty products with responsible practices
Branding beauty products with responsible practices
•
Sectors
How Dead by Daylight grew with brand collaborations
How Dead by Daylight grew with brand collaborations
•
Sectors
How LEGO is making a positive impact whilst positioning as a sustainable brand
How LEGO is making a positive impact whilst positioning as a sustainable brand
•
Sectors
Outerknown case study – How to be an ethical fashion brand
Outerknown case study – How to be an ethical fashion brand
•
Sectors
Don’t be a SaaS brand at sea: How SaaS brands can stand out through colour
Don’t be a SaaS brand at sea: How SaaS brands can stand out through colour
•
Sectors
Strategy: The alchemy of contrasts
Strategy: The alchemy of contrasts
•
Sectors
How brands can use voice for sustainability
How brands can use voice for sustainability
•
Sectors
How Herbar stands out in the beauty industry through ingredients
How Herbar stands out in the beauty industry through ingredients
•
Sectors
Subculture values: Maximalist
Subculture values: Maximalist
•
Sectors
How Starface stand out among Gen Z
How Starface stand out among Gen Z
•
Sectors
How RealtimeBoard rebranded into Miro
How RealtimeBoard rebranded into Miro
•
Sectors
3 beauty brands grabbing Gen Z
3 beauty brands grabbing Gen Z
•
Sectors
Brainly’s brainy brand identity
Brainly’s brainy brand identity
•
Sectors
How Forest Essentials has married ancient beauty practices with sustainability to bring out magical products
How Forest Essentials has married ancient beauty practices with sustainability to bring out magical products
•
Sectors
Why brands should look at subculture values
Why brands should look at subculture values
•
Sectors
How Treecard’s brand identity echos sustainability – a case study
How Treecard’s brand identity echos sustainability – a case study
•
Sectors
How Miro bridges the gap between product and consumer with tone of voice
How Miro bridges the gap between product and consumer with tone of voice
•
Sectors
3 ways Glossier’s branding is an example of community building and minimalism
3 ways Glossier’s branding is an example of community building and minimalism
•
Sectors
How Ryanair embraced their cheap persona
How Ryanair embraced their cheap persona
•
Sectors
5 types of Edtech content that prioritise user needs over products
5 types of Edtech content that prioritise user needs over products
•
Sectors
How Kulfi built their brand on South Asian beauty needs
How Kulfi built their brand on South Asian beauty needs
•
Sectors
How social media catapulted Coco Cosmetics to stardom
How social media catapulted Coco Cosmetics to stardom
•
Sectors
How Tower 28 has positioned themselves as a skincare brand for sensitive people
How Tower 28 has positioned themselves as a skincare brand for sensitive people
•
Sectors
Subculture values: Gamer Girls & E-Girl
Subculture values: Gamer Girls & E-Girl
•
Sectors
How tech brands have shifted into clean tech
How tech brands have shifted into clean tech
•
Sectors
Nail your femtech brand’s message
Nail your femtech brand’s message
•
Sectors
Who does brand values right?
Who does brand values right?
•
Sectors
Sustainability: walking the talk
Sustainability: walking the talk
•
Sectors
Ways to differentiate your edtech brand in the ever-growing market
Ways to differentiate your edtech brand in the ever-growing market
•
Sectors
How Youthforia reinvents 90’s products for Gen Z
How Youthforia reinvents 90’s products for Gen Z
•
Sectors
How positioning against the grain helps your beauty brand shine
How positioning against the grain helps your beauty brand shine
•
Sectors
Brands that are setting the standards of sustainability in the food industry
Brands that are setting the standards of sustainability in the food industry
•
Sectors
How femtech brands are positioning themselves as sustainable
How femtech brands are positioning themselves as sustainable
•
Sectors
The rise of Canva
The rise of Canva
•
Sectors
How successful indies are built on successful branding
How successful indies are built on successful branding
•
Sectors
3 ways stories can be used for priming in femtech
3 ways stories can be used for priming in femtech
•
Sectors
How Fable & Mane succeeded as a beauty brand using storytelling
How Fable & Mane succeeded as a beauty brand using storytelling
•
Sectors
How Cards Against Humanity brands through tone of voice
How Cards Against Humanity brands through tone of voice
•
Sectors
Understanding your audience: Why period tracking apps are more than frivolity for the millennial clientele
Understanding your audience: Why period tracking apps are more than frivolity for the millennial clientele
•
Sectors
Why brand mission and messaging are key elements in standing out in the cosmetics industry
Why brand mission and messaging are key elements in standing out in the cosmetics industry
•
Sectors
Brands on a mission: 5 skincare brands out to change the world
Brands on a mission: 5 skincare brands out to change the world
•
Sectors
How Evolved Chocolate rebranded with positioning in mind
How Evolved Chocolate rebranded with positioning in mind
•
Sectors
How brand story helped Supergiant grow
How brand story helped Supergiant grow
•
Sectors
How LEGO rebuilt their brand with sustainability in mind
How LEGO rebuilt their brand with sustainability in mind
•
Sectors
How Cloudsmith sharpened their copy to better target their clients
How Cloudsmith sharpened their copy to better target their clients
•
Sectors
Success of Mailchimp
Success of Mailchimp
•
Sectors
Authoritative does not equal serious
Authoritative does not equal serious
•
Sectors
How Spotify built a sound empire on convenience
How Spotify built a sound empire on convenience
•
Sectors
How Sheep Inc. positions through extreme sustainability
How Sheep Inc. positions through extreme sustainability
•
Sectors
How consumers shape the destiny of rebrands
How consumers shape the destiny of rebrands
•
Sectors
A unique visual identity for a sustainable beauty brand with an uncommon choice of colours and name
A unique visual identity for a sustainable beauty brand with an uncommon choice of colours and name
•
Sectors
How Skype lost the pandemic boom
How Skype lost the pandemic boom
•
Sectors
How Discord battled Skype and TeamSpeak for a top spot
How Discord battled Skype and TeamSpeak for a top spot
•
Sectors
Fitbit’s brand strategy
Fitbit’s brand strategy
•
Sectors
How allplants used its visual identity to disrupt the food industry
How allplants used its visual identity to disrupt the food industry
•
Sectors
How STELLA innovates as a luxury brand
How STELLA innovates as a luxury brand
•
Sectors
Milk Makeup’s evolution as a ‘beautility’ brand with powerful storytelling and positioning
Milk Makeup’s evolution as a ‘beautility’ brand with powerful storytelling and positioning
•
Sectors
3 beauty brands that position themselves with sustainability in mind
3 beauty brands that position themselves with sustainability in mind
•
Sectors
Oatly: The rebel in the milk aisle
Oatly: The rebel in the milk aisle
•
Sectors
4 underutilised tools in edtech
4 underutilised tools in edtech
•
Sectors
Slow fashion: 3 brands selling compostable clothing
Slow fashion: 3 brands selling compostable clothing
•
Sectors
4 brands that are bridging the sustainability trust gap
4 brands that are bridging the sustainability trust gap
•
Sectors
How an Edtech brand gains trust through inclusivity
How an Edtech brand gains trust through inclusivity
•
Sectors
What is it that makes Pukka an ethical/sustainable brand?
What is it that makes Pukka an ethical/sustainable brand?
•
Sectors
Branding beauty products with responsible practices
Branding beauty products with responsible practices
•
Sectors
How Dead by Daylight grew with brand collaborations
How Dead by Daylight grew with brand collaborations
•
Sectors
How LEGO is making a positive impact whilst positioning as a sustainable brand
How LEGO is making a positive impact whilst positioning as a sustainable brand
•
Sectors
Outerknown case study – How to be an ethical fashion brand
Outerknown case study – How to be an ethical fashion brand
•
Sectors
Don’t be a SaaS brand at sea: How SaaS brands can stand out through colour
Don’t be a SaaS brand at sea: How SaaS brands can stand out through colour
•
Sectors
Strategy: The alchemy of contrasts
Strategy: The alchemy of contrasts
•
Sectors
How brands can use voice for sustainability
How brands can use voice for sustainability
•
Sectors
How Herbar stands out in the beauty industry through ingredients
How Herbar stands out in the beauty industry through ingredients
•
Sectors
Subculture values: Maximalist
Subculture values: Maximalist
•
Sectors
How Starface stand out among Gen Z
How Starface stand out among Gen Z
•
Sectors
How RealtimeBoard rebranded into Miro
How RealtimeBoard rebranded into Miro
•
Sectors
3 beauty brands grabbing Gen Z
3 beauty brands grabbing Gen Z
•
Sectors
Brainly’s brainy brand identity
Brainly’s brainy brand identity
•
Sectors
How Forest Essentials has married ancient beauty practices with sustainability to bring out magical products
How Forest Essentials has married ancient beauty practices with sustainability to bring out magical products
•
Sectors
Why brands should look at subculture values
Why brands should look at subculture values
•
Sectors
How Treecard’s brand identity echos sustainability – a case study
How Treecard’s brand identity echos sustainability – a case study
•
Sectors
How Miro bridges the gap between product and consumer with tone of voice
How Miro bridges the gap between product and consumer with tone of voice
•
Sectors
3 ways Glossier’s branding is an example of community building and minimalism
3 ways Glossier’s branding is an example of community building and minimalism
•
Sectors
How Ryanair embraced their cheap persona
How Ryanair embraced their cheap persona
•
Sectors
5 types of Edtech content that prioritise user needs over products
5 types of Edtech content that prioritise user needs over products
•
Sectors
How Kulfi built their brand on South Asian beauty needs
How Kulfi built their brand on South Asian beauty needs
•
Sectors
How social media catapulted Coco Cosmetics to stardom
How social media catapulted Coco Cosmetics to stardom
•
Sectors
How Tower 28 has positioned themselves as a skincare brand for sensitive people
How Tower 28 has positioned themselves as a skincare brand for sensitive people
•
Sectors
Subculture values: Gamer Girls & E-Girl
Subculture values: Gamer Girls & E-Girl
•
Sectors
How tech brands have shifted into clean tech
How tech brands have shifted into clean tech
•
Sectors
Nail your femtech brand’s message
Nail your femtech brand’s message
•
Sectors
Who does brand values right?
Who does brand values right?
•
Sectors
Sustainability: walking the talk
Sustainability: walking the talk
•
Sectors
Ways to differentiate your edtech brand in the ever-growing market
Ways to differentiate your edtech brand in the ever-growing market
•
Sectors
How Youthforia reinvents 90’s products for Gen Z
How Youthforia reinvents 90’s products for Gen Z
•
Sectors
How positioning against the grain helps your beauty brand shine
How positioning against the grain helps your beauty brand shine
•
Sectors
Brands that are setting the standards of sustainability in the food industry
Brands that are setting the standards of sustainability in the food industry
•
Sectors
How femtech brands are positioning themselves as sustainable
How femtech brands are positioning themselves as sustainable
•
Sectors
The rise of Canva
The rise of Canva
•
Sectors
How successful indies are built on successful branding
How successful indies are built on successful branding
•
Sectors
3 ways stories can be used for priming in femtech
3 ways stories can be used for priming in femtech
•
Sectors
How Fable & Mane succeeded as a beauty brand using storytelling
How Fable & Mane succeeded as a beauty brand using storytelling
•
Sectors
How Cards Against Humanity brands through tone of voice
How Cards Against Humanity brands through tone of voice
•
Sectors
Understanding your audience: Why period tracking apps are more than frivolity for the millennial clientele
Understanding your audience: Why period tracking apps are more than frivolity for the millennial clientele
•
Sectors
Why brand mission and messaging are key elements in standing out in the cosmetics industry
Why brand mission and messaging are key elements in standing out in the cosmetics industry
•
Sectors
Brands on a mission: 5 skincare brands out to change the world
Brands on a mission: 5 skincare brands out to change the world
•
Sectors
Read All Articles
Services
How excellent copy can elevate your brand
How excellent copy can elevate your brand
•
Services
Five ways to humanise your brand
Five ways to humanise your brand
•
Services
What’s in a name? 5 things to consider when brainstorming your brand name
What’s in a name? 5 things to consider when brainstorming your brand name
•
Services
How do you know its time to rebrand?
How do you know its time to rebrand?
•
Services
How excellent copy can elevate your brand
How excellent copy can elevate your brand
•
Services
Five ways to humanise your brand
Five ways to humanise your brand
•
Services
What’s in a name? 5 things to consider when brainstorming your brand name
What’s in a name? 5 things to consider when brainstorming your brand name
•
Services
How do you know its time to rebrand?
How do you know its time to rebrand?
•
Services
Read All Articles
Opinions
Being ethical is more important than ever
Being ethical is more important than ever
•
Opinions
How brands can use subcultures to target Gen Z
How brands can use subcultures to target Gen Z
•
Opinions
You don’t need archetypes to create a tone of voice
You don’t need archetypes to create a tone of voice
•
Opinions
Why do some rebrands work and others don’t?
Why do some rebrands work and others don’t?
•
Opinions
Why building a diverse creative team is necessary
Why building a diverse creative team is necessary
•
Opinions
Being ethical is more important than ever
Being ethical is more important than ever
•
Opinions
How brands can use subcultures to target Gen Z
How brands can use subcultures to target Gen Z
•
Opinions
You don’t need archetypes to create a tone of voice
You don’t need archetypes to create a tone of voice
•
Opinions
Why do some rebrands work and others don’t?
Why do some rebrands work and others don’t?
•
Opinions
Why building a diverse creative team is necessary
Why building a diverse creative team is necessary
•
Opinions
Read All Articles
Processes
How to nail your collaboration with designers
How to nail your collaboration with designers
•
Processes
5 lessons I learnt from building and growing a diverse team
5 lessons I learnt from building and growing a diverse team
•
Processes
The question trail approach to learning
The question trail approach to learning
•
Processes
How to nail your collaboration with designers
How to nail your collaboration with designers
•
Processes
5 lessons I learnt from building and growing a diverse team
5 lessons I learnt from building and growing a diverse team
•
Processes
The question trail approach to learning
The question trail approach to learning
•
Processes
Read All Articles
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